How to make a landing page and reduce your Pay Per Click costs with effective use of Site Rubix

Search engines aim to deliver the exact content that a Pay Per Click visitor is searching for. If you use any form of Pay Per Click advertising  it pays to optimise your landing page to deliver what the search engine is really looking for. 

Search engines love to penalize irrelevant advertisements by charging a higher cost per click. Matching the page content will reduce your costs.  

The number one fatal error of Pay Per Click marketers, especially when they are starting out, is to land people on their home page.  Make sure you're not advertising one thing and landing people on another. 

Do the following things to your Site Rubix Pages and you should reduce your costs.

Build your SiteRubix website by making a page per topic

Make sure you keep each page relevant to the topic because search engines rank each page on its own merits.  Write down a list of topic groups and then underneath them note your key phrases and key words to that topic group. 

You must have your own website - Site Rubix is a great choice

Use Site Rubix to create your website rather than rely on free website programs such as Squidoo, Googlepages, Blogger, WordPress, Hubpages to do the heavy lifting.  Your own website gives you total control.

Page titles are important

Page title is one of the most important elements for search engine scores.  A nice three to five word page title with relevant keywords and perhaps a curiosity factor will harmonize your Pay Per Click ad, in some cases your landing URL on your PPC ad will be the same as your page extension. 

Page description

This is what will display in the natural search index results and it should be theme related.

Keywords

Whilst some search engines ignore them it is still worthwhile to nominate keyword phrases for your page as it helps you organise your page and they may count to lower your score.  Don't stuff 100 words in there.  Five or six keyword phrases are ideal.  Use two to four words per phrase.

H1 heading tag

Ensure you have only one instance of your primary key phrase in your headings.

Keyword density vs LSI

A very thin spread of keyword phrases throughout the page is enough to reinforce the theme. Google is particularly sensitive to overoptimisation of one or two keywords so a more effective technique is to use the benefit of latent semantic indexing (LSI). 

LSI essentially means putting all the words in your page that would be natural to expect for that topic.  For example, a topic of Boats may include themes such as ocean, anchor, rudder, sails etc. 

Privacy, Contact, Site Map and Terms of Use

Having proper pages linked from your Site Rubix landing page will demonstrate to the search engine that you have a real website not just a doorway page and you are most likely to be rewarded for providing quality content. 

So, look forward to your Site Rubix sites getting better scores. It is easy to produce a website that benefits you, the search engine and your visitor.  Just a few small disciplines can dramatically reduce your Pay Per Click expense if you are prepared to take action.