Search engines aim to deliver the exact content that a Pay Per Click visitor is searching for. If you use any form of Pay Per Click advertising  you should be optimizing your Site Rubix landing page to deliver what the search engine is really looking for. 

Search engines love to penalize irrelevant advertisements by charging a higher cost per click. Matching the siterubix page content will reduce your costs. The number one fatal error of Pay Per Click marketers, especially when they are starting out, is to land people on their home page.  Make sure you're not advertising one thing and landing people on another….

>> Read more about using Site Rubix to build PPC Landing Pages